Sounds pretty easy doesn't it? Just save $15 a week.
If that's true, why aren't more people doing it, and getting the advantage in retirement?
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Lately there's been a fair bit of stress in my life; enough to potentially drag me down and bury me underneath it.
But it's not been of my doing, and this morning listening to a podcast by Barbell Shrugged (who's have thought, huh??) on diet and nutrition, I realised why I've been able to work through it.
More and more businesses are thriving through clever online marketing.
And many businesses push into this strategy without getting the first things right.
Online marketing is generally a cost-effective way of increasing your exposure and expanding your customer reach.
What do you need to get right first?
I've just finished reading Killing Fairfax (review here). A very interesting chronicle of the demise of Fairfax; especially so for someone who grew up and got his professional start in print media, with a bit of ink still running in his veins.
And it has some excellent lessons for businesses that face pressures due to change.
A major concern for nearly everyone is their privacy. Be it our personal details on the internet, someone seeing us in the shower, or our medical records, there's certain information we want know only to the select few we choose.
How do we apply this principle in business, and making sure that as business owners we're abiding by the law? And not only the law, but ethically also?
I've seen over the years that there's no right or wrong when it comes to marketing. What works for one type of business may not work for another.
What I've seen for sure is that rarely can you do just one thing once and expect that the buyers are going to come flooding through the doors, virtual or otherwise. So running a newspaper ad once and then saying "well I'll never do that again, it didn't work!!" is very short sighted.
When you state a position, take a stand or offer an opinion, unless there's overwhelming evidence or information that shows you're wrong then you need to stick with what you've stated.
A great, and unfortunately tragic, example of this is the 1986 Challenger space shuttle disaster, where the vehicle exploded less than 2 minutes after take off as the world watched.
So what happened?