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Insights by Brian

Follow Brian and read what he has to say about topical news, industry trends and relevant aspects of day to day living.

Testing the Marketing

Testing the Marketing

I've seen over the years that there's no right or wrong when it comes to marketing.  What works for one type of business may not work for another.

What I've seen for sure is that rarely can you do just one thing once and expect that the buyers are going to come flooding through the doors, virtual or otherwise.  So running a newspaper ad once and then saying "well I'll never do that again, it didn't work!!" is very short sighted.

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Stick to Your Guns

When you state a position, take a stand or offer an opinion, unless there's overwhelming evidence or information that shows you're wrong then you need to stick with what you've stated.

A great, and unfortunately tragic, example of this is the 1986 Challenger space shuttle disaster, where the vehicle exploded less than 2 minutes after take off as the world watched.

So what happened?

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Service Please!

Service Please!

Service is a part of every business that customers and clients seem to either rave or rant about.  Mainly when it comes to retail and food, but it certainly goes much broader than that.

How important is it?  I say much more important than you might think!

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Get Your SMSF into Gear

Get your SMSF into Gear

The number of self-managed super funds (SMSF) has grown sharply over the last few years.  And it's in no small part because SMSF's can borrow to invest these days.

Like any investment there's risk.  Is the risk worth it?

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Desire

We've all got desire in our lives.  Desire to own something, to eat a food, to go on holidays, or be with that one you've fallen for.

I think desire to achieve a result is more important, and probably covers all the above anyway.  What do I mean?

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Rev Up the Start-Up

Start-Up

Reality - between 50% and 75% of new businesses won't make it past the first 3 years!!

So why is that?

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Take Leave and Recharge

Take Leave and Recharge

For years I was guilty of not taking proper holidays.  I'd always figured that with the business closing for about 2 weeks over Christmas and New Year, then 6 other public holidays during the year, that was enough.

But is it really?  And what about not really getting away but being in constant contact with "the office"?

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Community

CrossFit I'm an avid Crossfitter, the intensive functional fitness regime (www.crossfitshoalhaven.com).

 Some would say obsessive.

But a big part of what CrossFit is about is Community, and on the weekend while competing at Survival of the Fittest 3 in Nowra I really saw that at work.

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