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Insights by Brian

Follow Brian and read what he has to say about topical news, industry trends and relevant aspects of day to day living.

Shoot and Reload

Shoot and Reload

I've just finished reading Killing Fairfax (review here).  A very interesting chronicle of the demise of Fairfax; especially so for someone who grew up and got his professional start in print media, with a bit of ink still running in his veins.

And it has some excellent lessons for businesses that face pressures due to change.

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Get Your Day In Line

Get Your Day In Line

Life is busy. Balance is a challenge. Time and attention are valuable and limited.

Often we wonder how some people spread themselves thin but get it done.

Answer – Organisation.  And with technology these days it should be easier than ever.

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Privacy - It's Your Business

Privacy - It's Your Business

A major concern for nearly everyone is their privacy.  Be it our personal details on the internet, someone seeing us in the shower, or our medical records, there's certain information we want know only to the select few we choose.

How do we apply this principle in business, and making sure that as business owners we're abiding by the law?  And not only the law, but ethically also?

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Testing the Marketing

Testing the Marketing

I've seen over the years that there's no right or wrong when it comes to marketing.  What works for one type of business may not work for another.

What I've seen for sure is that rarely can you do just one thing once and expect that the buyers are going to come flooding through the doors, virtual or otherwise.  So running a newspaper ad once and then saying "well I'll never do that again, it didn't work!!" is very short sighted.

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Stick to Your Guns

When you state a position, take a stand or offer an opinion, unless there's overwhelming evidence or information that shows you're wrong then you need to stick with what you've stated.

A great, and unfortunately tragic, example of this is the 1986 Challenger space shuttle disaster, where the vehicle exploded less than 2 minutes after take off as the world watched.

So what happened?

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Service Please!

Service Please!

Service is a part of every business that customers and clients seem to either rave or rant about.  Mainly when it comes to retail and food, but it certainly goes much broader than that.

How important is it?  I say much more important than you might think!

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Get Your SMSF into Gear

Get your SMSF into Gear

The number of self-managed super funds (SMSF) has grown sharply over the last few years.  And it's in no small part because SMSF's can borrow to invest these days.

Like any investment there's risk.  Is the risk worth it?

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Desire

We've all got desire in our lives.  Desire to own something, to eat a food, to go on holidays, or be with that one you've fallen for.

I think desire to achieve a result is more important, and probably covers all the above anyway.  What do I mean?

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